Here's to Learning.
A global brand campaign that thanked educators with a song — an original track by Grammy-winners Louis & York, a music video shot across multiple countries, and a social rollout that turned ed-tech marketing into something people wanted to share.
The Problem
In 2020, educators, students and parents faced unprecedented challenges as learning rapidly shifted into remote and hybrid environments.
While many education technology companies responded with functional product demonstrations and instructional content, much of the communication lacked emotional connection and humanity.
ViewSonic recognized an opportunity to move beyond traditional marketing by creating a campaign that not only showcased its integrated education solutions, but also acknowledged the resilience, struggles and dedication of teachers around the world.
The Solution
ViewSonic launched “Here's to Learning,” a global brand campaign designed to celebrate educators through empathy, storytelling and music. At the center of the campaign was an original song, “In This Together,” written and performed by Grammy-winning songwriters Louis & York.
The campaign brought together educators and students from multiple countries in a heartfelt music video that highlighted both ViewSonic's hardware and software solutions while focusing on authentic human connection.
Supported by social media content, photography, digital activations and global video assets, the campaign transformed educational technology marketing into an emotional and culturally resonant experience.
The Results
The campaign generated more than 15.9 million organic video views across digital platforms, with the flagship “Here's to Learning – A Thank You to Educators” video earning 3.88 million views on its own.
Audience engagement was so strong that the original song was released on Spotify and iTunes, extending the campaign beyond traditional advertising into entertainment and streaming platforms.
The campaign also delivered significant business impact, driving a 583% increase in traffic to ViewSonic's integrated education solutions landing pages and boosting overall organic page views by 144%. Most importantly, the campaign helped educators feel recognized and supported during a difficult time while contributing to ViewSonic achieving the #1 market ranking in Q3 2021.
15.9 million organic video views
Flagship video · 3.88M views
Original song released on Spotify and iTunes
583% increase in traffic
