Meet the Finchers.
What happens when a tech brand turns a remote production challenge into a binge-worthy 90s sitcom — and proves its own technology can power the entire production.
The Problem
ViewSonic wanted to move beyond traditional product marketing and create a branded entertainment experience that would resonate emotionally with audiences.
In partnership with Caveat, the company developed The Finchers — a 90s-inspired faux sitcom designed to showcase ViewSonic technology in a fresh and engaging way.
The challenge was massive: producing a high-quality multi-platform campaign during the peak of the COVID-19 pandemic with creative, production and post-production teams spread across Taiwan and the United States, all working remotely across multiple time zones.
The Solution
Using ViewSonic's own visual collaboration and remote production technology, the teams successfully produced the six-month campaign entirely through virtual workflows.
The project included a scripted mini-series, trailers, social content, product ads and an interactive website that tied the entire experience together.
By combining Hollywood-style storytelling with integrated product placement and creative digital marketing, ViewSonic transformed its technology from something simply advertised into something actively powering content production.
The Result
Launched internationally in November 2020, The Finchers became a standout branded entertainment campaign that generated over 125 million media impressions, 17 million video views and 12 million engagements.
The campaign expanded its reach through influencer partnerships, guerrilla marketing stunts, press coverage and social content that captured strong engagement among 18–34 year olds.
Beyond the impressive numbers, the campaign demonstrated how ViewSonic's collaboration tools could enable world-class creative production entirely remotely, reinforcing the brand's innovative position in the visual solutions space.
